CAREER

Job Description

Brief Responsibilities:

• Develop and implement comprehensive PR strategies and campaigns to promote our brand, products, and initiatives.
• Cultivate and maintain strong relationships with journalists, editors, bloggers, and influencers across relevant media outlets and platforms.
• Write and distribute press releases, media pitches, and other PR materials to secure media coverage and positive publicity.
• Coordinate interviews, press briefings, and media appearances for company spokespeople and executives.
• Monitor media coverage and industry trends to identify opportunities, threats, and emerging topics for proactive and reactive PR efforts.
• Collaborate with cross-functional teams, including Marketing, Sales, and Product Development, to align PR efforts with broader business goals.

Specific qualifications:

• 3-4 years of relevant experience
• Strong analytical, communication, time-management, and creativity skills
• Experience with sporting events will be an advantage
• Strong ability to focus on customer/market and take initiative