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How BRAVE CF has become the largest sports media property in the Middle East

Sep 23, 2023

From its inception in 2016, BRAVE Combat Federation always made a point to diversify its business, never settling for the MMA promotion tag, instead using its ever-growing content base to enter the world of sports media. Seven years later, the organization founded under the vision of His Highness Shaikh Khaled bin Hamad Al Khalifa has become the Middle Eastern leader in sports media properties, thanks to forward-thinking strategies, the use of new technologies, as well as big broadcasting deals that have increased its reach to that of a global juggernaut. 
BRAVE CF’s media diversification strategy has allowed the promotion to use its extensive library of content as leverage in brokering new and important deals for the use of new technologies, such as AI technology that has helped improve content delivery time, thus repositioning the organization in terms of internet sporting content providers to its partners. 
BRAVE CF has also been noted as the first combat sports organization in the Middle East to enter the Metaverse, creating its own NFT and its own OTT platform, BRAVE CF TV, the first of its kind in the Middle East, and with the largest reach in the entire region.
Today, BRAVE CF is broadcast to more than 160 countries through various broadcasting networks and OTT platforms, and through its digital media assets. While already possessing a global reach, BRAVE CF has added nearly 1 billion potential audience to become a true sports media giant.
In 2023 alone, BRAVE CF has signed with VIDIO, Indonesia’s most popular streaming platform in Indonesia ahead of Netflix; MX Player, India’s number one OTT platform; Airtel TV, one of Africa’s telecom giants; and has created the first-ever MMA fast-channel in India through its groundbreaking partnership with Jio TV. It’s these types of deals that have firmly established His Highness Shaikh Khaled’s BRAVE CF as the premier sports media property in the Middle East.
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