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BRAVE CF: Transforming Sports Corporate Culture Through Women Leaders and Inclusion in the GCC
Sep 16, 2024
Bahrain's own BRAVE Combat Federation (BRAVE CF) is making significant strides in transforming the GCC sports corporate culture. The organization leads by example by positioning women in leadership roles and promoting inclusion. This progressive approach is reshaping the sports industry in the region, setting new standards for diversity and equality.
The organization sets a new standard for global combat sports by positioning women in leadership roles and promoting diversity, the organization is setting a new standard for the sports industry in the region. As BRAVE CF continues to grow, its commitment to empowerment and inclusion will play a crucial role in shaping the future of sports in the GCC. As BRAVE CF continues to grow, its commitment to empowerment and inclusion will play a critical role in shaping the future of sports in the GCC.
Empowering Women Leaders in Sports
BRAVE CF has taken bold steps to empower women in the sports industry. By placing women in key leadership roles, the organization is breaking barriers in a traditionally male-dominated field. These women leaders are not only making decisions at the highest levels but are also serving as role models for the next generation of female professionals in the GCC.
“The organization’s commitment to gender diversity is evident in its day-to-day operations. Women are actively involved in all aspects of BRAVE CF, from event management to marketing, operations, digital engagements, and public relations. This inclusive approach has created a dynamic work environment where talent is recognized and nurtured, regardless of gender. As a result, BRAVE CF is fostering a culture of empowerment that encourages women to pursue careers in sports and leadership.”, shared Valeria Lang, COO of BRAVE CF.
Promoting Inclusion and Diversity
In addition to empowering women, BRAVE CF is also championing broader inclusion and diversity within the sports industry. The organization recognizes the importance of reflecting the diverse cultures and backgrounds of its global audience. By promoting inclusion, BRAVE CF is ensuring that its corporate culture is welcoming and supportive of all employees, regardless of their gender, ethnicity, or background.
BRAVE CF’s inclusive practices extend to its events and partnerships. The organization collaborates with diverse communities across the GCC, ensuring that its events are accessible and appealing to a wide audience. Currently, the Bahrain-based global MMA promotion has over 40% of its workforce consisting of women. Furthermore, the combat sports ecosystem is attracting more women to compete, officiate, and be a part of the leadership side.
