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BRAVE CF signs new broadcast deal with CME streaming platform VOYO to increase reach to 49 million users in Europe
May 15, 2024
The most global MMA organization in the world BRAVE Combat Federation has continued its commitment with the development of MMA in the Balkans by announcing a new landmark partnership with top content platform provider VOYO for Slovenia and Croatia. VOYO is the streaming platform operating under the CME (Central European Media Enterprises), which hosts a total reach of 49 million people. Under the new deal, VOYO will broadcast live events as well as library content on its on-demand channel.
Founded in 2016 under the vision of His Highness Shaikh Khaled bin Hamad Al Khalifa, BRAVE CF has been leading the change in the world of Mixed Martial Arts since its inception and has especially looked to reform the sport in the Balkans, continually hosting events in the region, brokering landmark broadcasting deals and elevating the sport to a new level overall.
Currently the most-hosted MMA organization in the world with events held in 31 countries, BRAVE CF has been at the forefront in developing MMA across the continent of Europe. The organization has so far hosted events in 13 European nations with the number set to expand to 14 countries in the next weeks, with BRAVE CF set to host its first event in the Netherlands.
‘’BRAVE CF has the number one market share in Europe and the biggest reach of any promotion in the continent. The deal with a giant of the Balkan region such as the CME reinforces our leadership and we are looking forward to working with VOYO to continue our expansion and the expansion of the sport. These are the types of partnerships that are key in increasing the reach of mixed martial arts and bringing a new era for the sport in Europe’’ said Mohammed Shahid, president of BRAVE CF.
VOYO, a leading content hub in Europe, has earned a reputation for delivering premium local and international content to its users while championing local content creators.
The strategic partnership between BRAVE Combat Federation and VOYO is set to expand the global sports footprint of the content platform, enhancing its appeal to MMA fans across the globe.
‘’The numbers have shown that MMA enjoys growing reputation within viewers in our region, and the time is right to partner up with a global organization like BRAVE CF. They host shows all over the world but have also paid special attention to the growth of the sport in the Balkans, and we are ready to be partners in the quest to make mixed martial arts more popular than ever in our territories" said VOYO's spokesperson.
BRAVE CF has hosted several shows in the Balkans region, including BRAVE CF 81, which took place last April in Ljubljana. The capital of Slovenia is expected to host another BRAVE CF show by the end of the year, with Bulgaria also on the list of countries that will be visited in 2024 by the most global MMA organization.
