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BRAVE CF partners with TV giants WIN Sports for Latin America expansion coverage
Jul 14, 2020
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BRAVE Combat Federation, the fastest-growing MMA organization in the world, has struck a broadcasting deal with WIN Sports, one of the biggest sports networks in Colombia. The goal of the partnership is to expand the Bahraini fight league into Latin America, where BRAVE CF is already seen as one of the giants of the sporting world.
The organization, founded by His Highness Shaikh Khaled bin Hamad Al Khalifa, has constantly invested in Latin America, with four shows in Brazil and two in Colombia. After BRAVE CF 26 beat UFC Abu Dhabi with Khabib Nurmagomedov last year in the Colombian household's ratings, WIN Sports and BRAVE CF made a long-term deal official.
Per the deal, WIN Sports will broadcast BRAVE CF fights every Saturday in their best time, proving that the Bahraini organization has truly become the only global MMA promotion.
Among the Colombian stars expected to feature are Eduardo Mora and Dumar Roa. The latter shocked the MMA world last November by knocking out former BRAVE CF Lightweight world champion Abdul-Kareem Al-Selwady at BRAVE CF 29, which took place in Bahrain.
"I can't wait for my people in Colombia to witness BRAVE CF events. They will fall in love with the sport. I want to represent my country at the highest level and that's what BRAVE CF provided me: a chance to shine for the world", explained Roa.
Roa's victory has been seen as the beginning of a revolution for MMA in Colombia, with BRAVE CF and its partner Latin Fighter Championship at the head of transforming the sporting scene in yet another region.
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