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BRAVE CF Partners with TIG Holding to Elevate Global Sports Commercialization

Dec 22, 2024

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The most global MMA organization in the world, BRAVE Combat Federation, has announced a strategic partnership with Triangle International Group (TIG GROUP Holdings) aimed at redefining the global sports landscape and elevating the standard of sports commercialization.

"This partnership represents our continued commitment to transforming MMA from an event business to a global sports platform," said Mohammed Shahid, President of BRAVE CF. "By joining forces with TIG Holding, we aim to introduce groundbreaking innovations that will elevate the entire sports ecosystem and provide unprecedented opportunities for fighters worldwide."

As part of this collaboration, TIG Holding will support and fund a wide range of innovative projects under the BRAVE banner, with a particular focus on BRAVE's franchise-based league initiatives, which are redefining the global MMA landscape. Together, BRAVE Combat Federation and TIG Holding will explore jointly identified commercialization opportunities to elevate global sporting standards and introduce groundbreaking innovations to the sports ecosystem.

"Our collaboration with BRAVE Combat Federation underscores our strategic vision to invest in dynamic and innovative sports platforms," said Ahmed Al-Nasr "Together, we will explore new commercialization opportunities that can redefine how global sports are developed, marketed, and experienced by fans around the world."

Founded in 2016 under the guidance of His Highness Shaikh Khalid bin Hamad Al Khalifa, BRAVE Combat Federation has been leading the change in MMA since its inception. Home to some of the best MMA talent from around the globe, BRAVE CF holds the record for being the most hosted MMA organization globally, with events held in 35 nations. It is also the most hosted MMA organization in Europe, with events in 15 European countries, and is tied for the top spot in Asia, with events in 13 Asian countries. Additionally, BRAVE CF is the only international MMA organization to have hosted events in the African continent, underscoring its global presence.

TIG Holding operates in the industrial and property investment sectors across the Middle East and North Africa (MENA) region, Europe, and the United Kingdom. The group companies are leaders in multiple industries and bring nearly five decades of experience across an extensive portfolio of projects.


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