Asian Cricket Council President and BCCI Honorary Secretary, Jay Shah arrived in Bahrain to attend BRAVE CF 80 and the IMMAF Asian Championship
Dec 18, 2023
President of the Asian Cricket Council and the Board of Control for Cricket in India (BCCI) Secretary, Jay Shah landed in the Kingdom of Bahrain to attend BRAVE CF 80 that took place on 15 December, and the IMMAF Asian Championship at the Bahrain BRAVE International Combat Week 2023.
Under Jay Shah’s leadership, the recently concluded ICC Men’s World Cup etched its name in history as the most attended Cricket World Cup ever. The success of the tournament solidified India’s status as a global cricketing powerhouse. Jay Shah spearheaded the establishment of the Women’s Premier League, providing a platform for India’s top female cricketers to showcase their skills. Moreover, his influential role as a driving force in the ICC Olympics Working Group has played a vital part in bringing cricket to the Olympics, showcasing his dedication to expanding the global footprint of the sport.
BRAVE Combat Federation is the first global mixed martial arts organization to host an event in India. Having hosted 3 major shows in India in 2017, 2018, and 2019, combined with the strategic partnerships with MX Player and JIOTv, India remains a focus area for the fastest-growing global promotion that has hosted events in 30 nations worldwide.BRAVE CF attracts a host of diplomats, global businessmen, athletes, artists, celebrities, and more as the organization has made history as the only global mixed martial arts organization to host events in 30 different nations. The organization has more diverse global talent than any MMA organization in the world, featuring nearly 800 athletes from over 80 countries across the globe.
Since its inception in 2016 under the leadership of His Highness Sheikh Khaled bin Hamad Al Khalifa, BRAVE CF has secured strategic relations and recognition from governments, promotions, businesses, and organizations to enhance the status of the sport and its athletes. In 2023, the organization exceeded viewership records with over 500,000 viewers tuning in solely through its homegrown digital platforms in only one event. The organization broadcasts its events across 160+ countries to 848 million households, reaching audiences through various platforms and television channels. On the digital front, BRAVE CF offers live streams on its YouTube channel (@bravemmaf) and its own OTT platform, Brave TV.
In 2023, BRAVE CF expanded its reach by establishing strategic partnerships with leading OTT platforms across Asia and Africa. These include Jio and MX Player in India, VIDIO in Indonesia, and Airtel TV in Nigeria. These collaborations demonstrate BRAVE CF's commitment to digitalization and its dedication to bringing its high-quality action to fans worldwide.